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The decline of the Male Gaze in Fashion?
Elena Hopkins highlights the growing modern fallacy of the 'male gaze' in fashion. Is it a social reality or a misogynistic tool to generalise women's clothing decisions?
HARD
Feb 283 min read


Front row for GFC @ London Fashion Week
Co-Editor Scarlet Somerville tells us about her second visit to London's most fashionable week and breaks down four highlight collections.
HARD
Feb 275 min read


A Chopova Lowena Girl is Never Left Hungry:AW26
Co-editor, Kalypso Isaidou, unpacks what's for tea at the Chopova Lowena AW26 presentation from regency punk to golf course eccentric.
HARD
Feb 233 min read


Denmark Diaries: Copenhagen Fashion Week
Head of Blog, Christina Pinhorn, hopes to gain fashion inspiration for winter during Copenhagen's world-famous Fashion Week.
HARD
Feb 184 min read


2026: The Year of Sandflower
Editors, Scarlet Somerville and Kalypso Isaidou, unpack all things creative with polymath artist Sandflower Dyson, from her latest album to LFW.
HARD
Feb 114 min read


Understanding the Balkan Fashion Epidemic
Co-editor Kalypso Isaidou writes on Balkan winter style - fur, heels, dark palettes - and asks: when did everyday dressing stop being an occasion?
HARD
Dec 23, 20254 min read


Backstage at the Astra Collective’s Fuchsia
Molly Parkhurst reflects on a night of fashion, fluorescence, community and charity, detailing her experience at Astra Collective's 'Fuchsia' Show.
HARD
Dec 1, 20252 min read


The LFW rest stop: S'ranouir
Co-editor Scarlet Somerville walks us down the LFW runway with a new-found appreciation for the slower pace of S'ranouir.
HARD
Nov 11, 20254 min read


My Interplanetary Mission to Planet Bond: Karina Bond’s SS26 Show
Co-editor Scarlet Somerville reports on the Karina Bond SS26 show at this year's London Fashion Week, describing her experience as transcending earthly bounds.
HARD
Sep 25, 20252 min read


Love is a Battlefield: Keburia at LFW
Co-Editor, Kalypso Isaidou, reports on Keburia's SS26 LFW show where love is a battlefield & couture is the armour.
HARD
Sep 25, 20254 min read


Jenn Lee's Fifth Year at LFW is Hotter Than Ever!
Co-editor Scarlet Somerville gives us her review of Jenn Lee's latest SS26 collection that marks the Taipei based designer's fifth consecutive year at London Fashion Week.
HARD
Sep 24, 20253 min read


The Sprayground DEBUT @ London Fashion Week
Co-Editor, Kalypso Isaidou, reports on Sprayground's LFW Debut with its transcending runway and a truly outperforming First Night at LFW.
HARD
Sep 23, 20254 min read


Sonic Youth, Skaters, and the Silver Screen: Why Chloe Sevigny is my Ultimate It-Girl
Molly Hewston delves into the question of what exactly makes an 'It-Girl'? For her, it's icon Chloe Sevigny, and here's why.
HARD
Sep 22, 20254 min read


The Evolution of Festival Fashion: From Individualism to Commercialism
Frankie Blake Greenslade outlines how once personal, now performative fashion trends of festival culture have emerged in the rise of commercialism.
HARD
Sep 10, 20253 min read


The Face Culture Shift: A Masterclass in Creative Freedom
Molly Hewston walks us through her visit at 'The Face: Culture Shift' exhibition at the National Portrait Gallery, an important, curated experience for all creatives.
HARD
Apr 28, 20253 min read


Camp Coachella: Has Coachella Really Lost its Style?
Creative Supervisor, Madeleine Foster discusses the high and lows of Coachella 2025 and whether current minimalism is infiltrating boho fashion & individuality.
HARD
Apr 18, 20253 min read


Redesigning a 2000s' Classic
As a true Fashion Deputy, Scarlet Somerville breaks down iconic looks from the 2000s' film, Legally Blonde, and how to recreate them today.
HARD
Mar 19, 20253 min read


Nosferatu Fashion: The Stylised Clothing Behind The Gothic Horror
Creative Supervisor, Madeleine Foster takes us on a journey of the costume design choices made for the gothic, 2024 film - Nosferatu.
HARD
Feb 6, 20253 min read


‘What’s In My Bag’: How Much Are We Revealing?
Kalypso Isaidou dives into the ever-prominent 'What's In My Bag' trend to see if it truly measures up to its insightful reputation.
HARD
Jan 5, 20253 min read


2024 in 4 of Sandy Liang’s Looks
Fashion deputy, Scarlet Somerville, breaks down her personal 'Runway Wrapped 2024' with her favourite Sandy Liang S/S Looks.
HARD
Jan 3, 20252 min read
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