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Lyle & Scott: Crafting What Comes Next
To complete the three-part Lyle & Scott series, Kate O'Mara reports on the future of the brand and navigates its new shift towards modernity.
HARD
Jun 263 min read


When Lyle & Scott Went International: How the 1954 Dior Collaboration Revolutionised Knitwear.
As another instalment of the Lyle & Scott series, Madeline Foster delves into the brand's history and close relationship with Dior.
HARD
Jun 263 min read


‘FORGET DAD CORE’: The Modern Day Lyle & Scott
Fan of the brand Lyle & Scott? Scarlet Somerville gives you the scoop on its new direction within the fashion scene and it comes with a special discount code!
HARD
Jun 262 min read


The Met Gala 2026: The Art of Controversy
An event often tainted by wealth, inequality and privilege, Kate O'Mara explores how the 2026 Met Gala can demonstrate how fashion is and should remain an integral art form.
HARD
May 123 min read


The HARD Guide to York SU Summer Ball Fashion 2026
Editors, Scarlet Somerville and Kalypso Isaidou, share the ultimate HARD guide to styling it up for the upcoming York SU Summer Ball!
HARD
May 78 min read


“Equinox” 2026: Astra Collective Welcome Spring in Style
Deputy Editor, Unique Gray, & Fashion Editor, Molly Hewston, take on the Astra SS26 'Equinox' Fashion show - a beautiful start to a new season.
HARD
Apr 133 min read


20-SOMETHINGS:YOUNG CREATIVES OF THE UK,PART ONE ANGEL NZE
Creative director, Maddie Foster, introduces her new three-part series on getting to know the UK's creative scene. In this episode, she interviews the designer Angel Nze.
HARD
Mar 193 min read


Demna by Gucci Something we’ve seen before?
Nathan Connor discusses Demna’s first Gucci show as a blend of his established aesthetic, internet culture references, and nods to the brand’s past, resulting in a collection of mixed reactions.
HARD
Mar 195 min read


The decline of the Male Gaze in Fashion?
Elena Hopkins highlights the growing modern fallacy of the 'male gaze' in fashion. Is it a social reality or a misogynistic tool to generalise women's clothing decisions?
HARD
Feb 283 min read


Front row for GFC @ London Fashion Week
Co-Editor Scarlet Somerville tells us about her second visit to London's most fashionable week and breaks down four highlight collections.
HARD
Feb 275 min read


A Chopova Lowena Girl is Never Left Hungry:AW26
Co-editor, Kalypso Isaidou, unpacks what's for tea at the Chopova Lowena AW26 presentation from regency punk to golf course eccentric.
HARD
Feb 233 min read


Denmark Diaries: Copenhagen Fashion Week
Head of Blog, Christina Pinhorn, hopes to gain fashion inspiration for winter during Copenhagen's world-famous Fashion Week.
HARD
Feb 184 min read


2026: The Year of Sandflower
Editors, Scarlet Somerville and Kalypso Isaidou, unpack all things creative with polymath artist Sandflower Dyson, from her latest album to LFW.
HARD
Feb 114 min read


Understanding the Balkan Fashion Epidemic
Co-editor Kalypso Isaidou writes on Balkan winter style - fur, heels, dark palettes - and asks: when did everyday dressing stop being an occasion?
HARD
Dec 23, 20254 min read


Backstage at the Astra Collective’s Fuchsia
Molly Parkhurst reflects on a night of fashion, fluorescence, community and charity, detailing her experience at Astra Collective's 'Fuchsia' Show.
HARD
Dec 1, 20252 min read


The LFW rest stop: S'ranouir
Co-editor Scarlet Somerville walks us down the LFW runway with a new-found appreciation for the slower pace of S'ranouir.
HARD
Nov 11, 20254 min read


My Interplanetary Mission to Planet Bond: Karina Bond’s SS26 Show
Co-editor Scarlet Somerville reports on the Karina Bond SS26 show at this year's London Fashion Week, describing her experience as transcending earthly bounds.
HARD
Sep 25, 20252 min read


Love is a Battlefield: Keburia at LFW
Co-Editor, Kalypso Isaidou, reports on Keburia's SS26 LFW show where love is a battlefield & couture is the armour.
HARD
Sep 25, 20254 min read


Jenn Lee's Fifth Year at LFW is Hotter Than Ever!
Co-editor Scarlet Somerville gives us her review of Jenn Lee's latest SS26 collection that marks the Taipei based designer's fifth consecutive year at London Fashion Week.
HARD
Sep 24, 20253 min read


The Sprayground DEBUT @ London Fashion Week
Co-Editor, Kalypso Isaidou, reports on Sprayground's LFW Debut with its transcending runway and a truly outperforming First Night at LFW.
HARD
Sep 23, 20254 min read
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